The first Free People stores sought to nurture the young people who looked for a little of their own freedom in the clothes they wore. And that’s just who we aim to reach: a 26-year-old girl who is smart, creative, confident and comfortable in all aspects of her being, who is free and adventurous. More than a clothing brand, Free People has a unique and unwavering bond with its customers. We delve into the lifestyle of our girl, encouraging self-confidence and self-expression; the ability to identify what she loves is our secret to offering her the best product assortment and experience possible.